A little less than two weeks ago, LeBron James went on television to announce that he was leaving his home town of Cleveland and going to play with two of his buddies on the Miami Heat. Since that moment it has been endlessly debated – not just his move but the manner in which he informed the world. I don’t need to add to that debate as every possible position has been staked out at this point and there really shouldn’t be anything left to say.
Especially since Michael Jordan weighed in yesterday and basically called LeBron a pansy. I’m paraphrasing.
Last Tuesday, George Steinbrenner died. While it shouldn’t be shocking that an ill 80-year old died, especially one with such a fondness for calzones, we still had to hear about it for about 24 hours straight from our friends and YESPN. Sorry ESPN. Sometimes I can’t tell the Yankees network and ESPN apart.
While George’s passing and LeBron’s Decision seems to have nothing in common, outside of the relentless over-exuberance of ESPN, I think they do. I think LeBron’s ego-fest on TV was the most straight-forward example of a phenomenon that seems to signal the end of a sports ownership best exemplified by Steinbrenner.
In the sports world, where for years a small group of powerful, rich, old (and mostly white) men held all of the cards, the world has flipped upside down. The power has come to the people.
Today, it is not the owners that truly rule the sports landscape. It is the players. The workers have risen up and revolution is at hand. Maybe all of that hysterical fear-mongering at Fox News was right about the US turning into a socialist state.
The Three Amigos now playing in Miami are the best example of this of course. D-Wade, LeBron and to a lesser extent Chris “Ringo” Bosh, held the basketball world captive while they pretended to debate and decide where they wanted to play. Billionaire owners came to Akron to kiss the ring of King James and begged for him to sign with their squad. Have we ever seen owners grovel like this before?
Of course, any time there are free agents, they are wined and dined and recruited but it tends to be equal parts wooing and vetting by teams. Not this time. Owners came to see LeBron and danced for him like monkeys.
There was no vetting by these teams. No physicals (remember LeBron’s mysterious sore elbow last spring that so impacted his playoff performance? Once free agency started that disappeared faster than a bottle of bourbon at Dan Gilbert’s house). Nothing. If James had anointed one of these teams as his chosen destination, they would have accepted him with open arms – even if he mowed down half the population in a shooting spree on his way out of Cleveland.
SIDEBAR: One question that can never be answered because no one would admit: how do the owners of the Clippers, Nets and Knicks feel now, realizing that LeBron lacks killer instinct to lead a championship team? Knowing he just wants to be one of the boys and not feel the pressure to carry a team, is he less attractive to other teams? These teams were willing to sell their souls for LeBron. Now that it turns out he would rather be a sidekick, than the greatest of all time is there actually relief for some of these teams?
While LeBron is the most egregious example of the power shift in sports, he is not the only one.
It is July, so that means Brett Favre is playing his annual “will-he, won’t he” dance. In the process, he holds an entire team hostage. The Vikings essentially have to prepare for 2 seasons at the same time: the 2010 Season With Brett and the 2010 Season Without Brett. Unwilling to pressure the redneck diva, they can only wait and see just like the rest of us. Did the Vikings go out and get a free agent quarterback in the off-season (since they are convinced Tarvaris Jackson is not the answer)? No. They wouldn’t want to offend Brett. So, instead we are less than two weeks from training camp starting and the Vikings aren’t sure if their starting quarterback will even play this season.
Obviously after last season the Vikings are a hot pick for the Super Bowl (you know “assuming…”) but I ask you has any Super Bowl team ever had their head coach travel to the hometown of their quarterback just to find out if he might/maybe/pretty-please could let them know if he will play this year?
What a long time since 2008, when the Packers, tired of Favre’s annual flip-flop, named his successor, whether he was coming back or not.
While LeBron and Brett are the most obvious and painful examples of the new power structure they aren’t alone.
Raja Bell turned down an offer from the best team in the NBA to play for the Utah Jazz. Maybe he has a thing for choirs and ski slopes.
Ochocinco and T.O. have their own TV shows. This despite T.O. not currently even having a team to play for.
It isn’t a question of why players are now the Ari Gold’s of the NFL, but rather what took so long? Ask any advertising company and they will tell you it is players, not teams that drive sales. Who do you think is more important to Nike and the NBA – LeBron or Dan Gilbert? If you have to ask, maybe the Heat colored LeBron Witness t-shirt already available on NBA.com will help you figure out the answer.
Both the NBA and the NFL have used individuals to drive the leagues growth – marketing players more than teams. So, is it any wonder that these same players, the ones the leagues put on a pedestal in the first place, now call the shots more than some anonymous rich guys? Especially in a post-Goldman Sachs/Bear Stearns world where rich guys are always the enemy. Unless they became rich because they are really good at sports, of course.
No one ever praised the Packers community based ownership structure when they went to the 2008 NFC title game. No, it was the sole result of the gunslinger under center. Should the team be surprised when that same player suddenly sees himself as above the team?
Even today, the potential 3rd string quarterback for the Broncos has his own signature shoe and the fastest selling NFL jersey. This for a guy that literally has no accomplishments at the pro level and most likely won’t see more than a handful of snaps for his team; though in this instance his team feels almost coincidental to the legend.
All of this revolution will inevitably end in backlash. We sit here today a year from potentially having no football or basketball seasons as both leagues face a re-negotiation of their collective bargaining agreements. With unprecedented costs (i.e. record breaking salaries) and lower revenues thanks to lower ticket sales and the slowly recovering economy, the owners of these teams are going to negotiate hard for concessions from the players. Team owners don’t become wealthy enough to buy a team without having the force of will to get things done their way. You can expect the cold hard boot of ownership to make a strong statement in next year’s negotiations. All of this newly discovered power for the people may not last as long as you can say ‘Mikhail Prokhorov’.
There is one alternative to the return of harsh dictatorial owners beating back the newly discovered liberties by players: a player-owned team.
Players are certainly getting rich enough to afford owning a team. Think of the contracts that D-Wade, Bosh and LeBron are signing with Miami. Imagine instead, they pooled that salary into ownership. Like an actor taking a percentage of ticket sales, players could for the first time have a stake in the success of the franchise. Not only would they be more incented to make decisions in the best interest of the team but can you imagine a team not having to pay its best players in addition to generating profit for its owner? The teams cost structure would be hundreds of millions dollars less than every other team. That allows for signing more players or helping offset the cyclical nature of sports revenues.
Now, I am sure there are at least 47 different clauses against this in both the owner’s agreements and the player union agreements but why? How does this hurt the game?
Building two-way loyalty between a player and his team? That is a revolution any fan can get behind.
Steinbrenner couldn’t have picked a better time to head to that great, big ballpark in the sky.
